Doing a dance that The Shadows perfected in the early 60s

Okay, so you're too young to remember, but it was something along the lines of two steps forward, cross your legs, two steps back...

• Standing in front of your LitePro. You should never be wearing your slides across your chest And when that strong light burns into your eyes the deer-caught-in-headlights stare that ensues is not a good look

16. Walk forward when you've been asked a question. Even if it's the killer question, the one that's just dragged itself up from the bowels of hell to stop you in your tracks, you should always look as though you're pleased someone asked it Use eye contact on the questioner, take a couple of steps toward him or her, repeat the question with a tone of delight, and never fold your arms or back away That way everyone in the audience will be fooled into thinking you know the answer, even if you fluff your verbal response

17. Avoid body barriers . Arm folding, face touching and self-hugging should all be avoided. The self-hug is a gesture that can be performed with your arms at your sides It's when you press your arms against your sides in an apparent bid to squeeze your torso like a tube of toothpaste . When you're listening to a member of your audience speak, though, you could place one arm across your chest in a demi-arm-fold, with the other elbow propped on to the hand This implies concentrated listening

18. Pit-bare. Not aggressively (that is, hands behind head) but just make sure you allow a little air to come up under your armpits Relax your shoulders and drop them, then move your arms away from your sides slightly

19. Avoid an unfinished symphony. One of the most annoying and distracting gestures you can use while presenting is the half-baked or unfinished one An example is the aborted countdown, when a speaker says, "There are five key points here," holds his or her fingers up in the air, counts off one or two points, then forgets to make the other points but continues to hold the fingers aloft Or the speaker who starts to take the lid off the flipchart pen then stops and waves it around instead

20. Know how to close. Your end pose should be one of the key moments of your talk This is often the lowest point for speakers, though, because they begin that peculiar ritual known as the "denial dance " If you've spoken well and made some good points now's the time to close with confidence and a small bow to acknowledge the applause Instead, though, a majority of speakers choose this moment to throw scorn on everything they've just said The denial dance is usually either the pulling of a small face, including an eye-roll, a dismissive hand-flap, a shrug of the shoulders, or even a quasi-funny crab-walk back to your seat All this is a last-ditch attempt to seek liking and sympathy, often in the fear that what you've just said might have been controversial or just a bit assertive It's your subconscious trying to apologize for all your well-made points by pulling a comic pose, but all I can say is that if you're thinking of doing it, don't!

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