How to avoid overcongruence

I Keep your hand gestures within the zone of congruence—that is, between your shoulders and your waist . The higher they get the less congruent you look I Ask yourself: am I genuinely a wild and zany person with a barrel-load of enthusiasm for my subject? If the answer is "no" (and it's best to be honest) then tone it down several notches I Get in front of that full-length mirror and work your way through a decreasing scale of body language wackiness. Repeat this phrase: "We sell the biggest products for the smallest prices" and try to look as though you mean it Begin with wild arm waving and work downward until you're virtually immobile Then work your way back up until you reach the level of movement that works

Continue reading here: Brief guide to masking

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