Key points

• Remember that your verbal dialogues account for as little as 7 percent of the perceived effect of your communication.

• To create a good message you need to be congruent, that is, your words, tone, and body language should all say the same thing.

• Work on boosting your word power. Clear, concise speech is vital if you want to avoid creating "dead" communication.

Now that you've learned the impact of nonverbal signals and why they play such an important role in everyday communications, it's time to look at why we use them To understand the psychology of body language signals, we're going to take a look at ape behavior and the lessons we all learn as children . If the "why" of human behavior doesn't interest you, please flip to the more practical advice in part two (page 37). However, keep in mind that a deeper understanding of what prompts your behavior will make change and improvement much more effective



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