There are three basic head positions. The first is with the head up (Figure 93) and is the position taken by the person who has a neutral attitude about what he is hearing. The head usually remains still and may occasionally give small nods. Hand-to-cheek evaluation gestures are often used with this position.
When the head tilts to one side it shows that interest has developed (Figure 94). Charles Darwin was one of the first to note that humans, as well as animals, tilt their heads to one side when they become interested in something. If you are giving a sales presentation or delivering a speech, always make a point of looking for this gesture among your audience. When you see them tilt their heads and lean forward using hand-to-chin evaluation gestures, you are getting the point across. Women use this head position to show interest in an attractive male. When others are speaking to you, all you need do is use the head-tilted position and head nods to make the listener feel warm towards you.
When the head is down, it signals that the attitude is negative and even judgmental (Figure 95). Critical evaluation clusters are normally made with the head down and, unless you can get the person's head up or tilted, you may have a communication problem. As a public speaker, you will often be confronted by an audience whose members are all seated with head down and arms folded on the chest. Professional speakers and trainers usually do something that involves audience participation before they begin their address. This is intended to get the audience's heads up and to get them involved. If the speaker's ploy is successful, the audience's next head position will be the head tilted.
Was this article helpful?