A good speaker is said to be one who 'instinctively' knows when his audience is interested in what he says and when his hearers have had enough. A good sales person senses when he is hitting his client's 'hot buttons', that is, finding out where the buyer's interest lies. Every sales person knows the empty feeling that results when he or she is giving a sales presentation to a potential buyer who says very little and just sits there watching. Fortunately a number of hand-to-cheek and hand-to-chin gestures can tell the sales person how well he is doing.
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