o The act of seducing. o The condition of being seduced.

o Something that seduces or has the qualities to seduce; an enticement.

These are some of the typical definitions I ran across while researching this topic. The common root words that "seduction" is based on meant most literally "to lead astray."

Now, I hope you can see how the word "seduction" is highly charged in our language. The word itself has more connotation than definition, implying that you are manipulating or deceiving someone by seducing them.

There are many kinds of seduction. You are being seduced at every turn in our world today. The media seduces you all the time, but you're mostly unaware of it. The advertising that companies create is designed to seduce you into buying their products, and a great deal of the time (more than you would be willing to admit) these seductions work. You follow up these emotional decisions (that they've helped you to make) with your own logic later on so that you don't have a case of cognitive dissonance. (Cognitive dissonance is where you have a certain image of yourself, and you struggle to reconcile any challenges to this self-image.)

Are you aware, for instance, that television advertising is actually created to be more effective if you are not paying attention to it? They make it subtly suggestive to your mind so that the key messages ("Cleans better!" "Works the best!" "Tastes great!") slip into your head below your conscious level of awareness. Commercials are even engineered to be louder than the television shows they're put in so that they reach you harder and faster, before you can mute the sound.

As you can see, seduction has many places in our society. For the purposes of this book, however, we are going to define it this way:

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